Copywriting & Tone of Voice Prompts

You are a senior brand strategist, copywriter, and tone-of-voice designer.

Create a complete copywriting and tone of voice system for the following brand:

BRAND INFO
- Brand name: [BRAND NAME]
- Industry: [INDUSTRY]
- Product/service: [WHAT THE BRAND DOES]
- Target audience: [TARGET AUDIENCE]
- Brand positioning: [HOW THE BRAND WANTS TO BE KNOWN]
- Brand personality: [PREMIUM / FRIENDLY / BOLD / CALM / EXPERT / PLAYFUL / FUTURISTIC / TRUSTWORTHY]
- Desired customer feeling: [WHAT THE AUDIENCE SHOULD FEEL]
- Avoid tone: [TOO SALESY / TOO CORPORATE / TOO CHILDISH / TOO TECHNICAL / TOO HYPE / TOO DRY]
- Main offer: [CORE OFFER]
- Main pain point solved: [CUSTOMER PROBLEM]
- Main transformation: [BEFORE → AFTER]

OBJECTIVE
Create a complete verbal identity system that makes the brand sound consistent across website, social media, ads, product UI, emails, pitch decks, and customer communication.

REQUIRED SECTIONS

01. BRAND VOICE SUMMARY
Define the brand voice in 3–5 words.
Example:
- Clear
- Confident
- Helpful
- Premium
- Human

For each trait, explain:
- What it means
- How it sounds
- What to avoid

02. BRAND PERSONALITY
Define:
- If the brand were a person, how would it speak?
- What kind of energy should it have?
- What kind of relationship should it build with the audience?
- What should people remember after reading the brand copy?

03. TONE SCALE
Create a tone scale for different situations:
- Website headline
- Product explanation
- Social media caption
- Error message
- Customer support
- Sales page
- Investor pitch
- Educational content

For each, define:
- Tone level
- Example sentence
- Do/don’t rule

04. MESSAGING PILLARS
Create 4–6 messaging pillars.
For each pillar, include:
- Pillar name
- Core message
- Audience pain point
- Brand promise
- Example headline
- Example caption
- Example CTA

05. VALUE PROPOSITION
Create:
- One short value proposition
- One medium value proposition
- One detailed value proposition
- One emotional version
- One practical version
- One premium/business version

06. TAGLINE OPTIONS
Generate:
- 10 short taglines
- 10 premium taglines
- 10 practical taglines
- 10 bold taglines
- 10 emotional taglines

Taglines should be:
- Memorable
- Short
- Brand-relevant
- Not generic
- Not cliché

07. HEADLINE SYSTEM
Create headline formulas for:
- Website hero
- Feature section
- Problem section
- Benefit section
- Social media post
- Ad creative
- Email subject
- Pitch deck cover

For each formula, include:
- Structure
- Example
- When to use it

08. COPY EXAMPLES
Write sample copy for:
- Website hero section
- About section
- Feature section
- CTA section
- Social media bio
- LinkedIn post
- Instagram carousel cover
- Email intro
- App onboarding message
- Error message
- Success message
- Empty state message

09. MICROCOPY SYSTEM
Create microcopy examples for:
- Buttons
- Forms
- Search field
- Empty states
- Loading states
- Success messages
- Warning messages
- Error messages
- Tooltips
- Upgrade prompts
- Confirmation modals

10. DO AND DON’T
Create a tone of voice rule table:
- Say this
- Not this
- Why
- Better alternative

11. WORD BANK
Create:
- Words to use often
- Words to use carefully
- Words to avoid
- Phrases that fit the brand
- Phrases that do not fit the brand

12. BRAND STORY
Write:
- Short brand story
- Founder-style story
- Customer-focused story
- Pitch deck version
- Social media bio version

OUTPUT STYLE
- Practical
- Specific
- Not generic
- Ready to use
- Clear examples
- No vague branding jargon
- Make the voice feel unique to the brand

You are a senior conversion copywriter and brand strategist.

Create complete website copy for the following brand:

BRAND INFO
- Brand name: [BRAND NAME]
- Website type: [LANDING PAGE / COMPANY WEBSITE / SAAS WEBSITE / PERSONAL BRAND / AGENCY WEBSITE / PRODUCT WEBSITE]
- Industry: [INDUSTRY]
- Product/service: [WHAT THE BRAND OFFERS]
- Target audience: [TARGET AUDIENCE]
- Main customer problem: [PROBLEM]
- Main solution: [SOLUTION]
- Main transformation: [BEFORE → AFTER]
- Brand voice: [PREMIUM / CLEAR / FRIENDLY / BOLD / CALM / EXPERT / FUTURISTIC]
- CTA goal: [BOOK A CALL / SIGN UP / BUY / CONTACT / JOIN WAITLIST / DOWNLOAD]
- Avoid tone: [TOO SALESY / TOO CORPORATE / TOO HYPE / TOO GENERIC]

OBJECTIVE
Write clear, persuasive, brand-consistent website copy that can be used directly on a real website.

REQUIRED WEBSITE SECTIONS

01. HERO SECTION
Create:
- 5 headline options
- 5 subheadline options
- 5 CTA button options
- 3 trust badge examples
- 1 final recommended hero copy

02. PROBLEM SECTION
Write:
- Section headline
- Problem explanation
- 3–5 pain points
- Emotional framing
- Practical framing

03. SOLUTION SECTION
Write:
- Section headline
- Solution explanation
- 3–5 solution points
- Why this solution is different

04. FEATURE SECTION
Create copy for 4–6 features.
For each:
- Feature name
- Short description
- Benefit
- Microcopy label

05. BENEFIT SECTION
Create 4–6 benefits.
For each:
- Benefit headline
- Explanation
- Outcome for the user

06. HOW IT WORKS
Create:
- 3-step version
- 5-step version
- Short explanation for each step

07. SOCIAL PROOF SECTION
Write:
- Testimonial placeholder style
- Client/result statement
- Case study teaser
- Trust-building copy

08. ABOUT SECTION
Write:
- Short about copy
- Founder-led about copy
- Premium brand version
- Human and friendly version

09. CTA SECTION
Create:
- CTA headline
- CTA subheadline
- CTA button
- Low-friction supporting text

10. FAQ SECTION
Create 8–12 FAQ items with direct answers.

11. FOOTER COPY
Create:
- Footer tagline
- Newsletter copy
- Contact CTA
- Copyright line style

OUTPUT REQUIREMENTS
- Use brand-specific language
- Avoid generic marketing clichés
- Keep sentences clear
- Prioritize conversion and trust
- Use practical, human language
- Make the copy ready for design implementation

You are a senior social media strategist and copywriter.

Create a complete social media copywriting system for:

BRAND INFO
- Brand name: [BRAND NAME]
- Platform focus: [INSTAGRAM / LINKEDIN / TIKTOK / X / YOUTUBE]
- Industry: [INDUSTRY]
- Target audience: [TARGET AUDIENCE]
- Content pillars: [LIST CONTENT PILLARS]
- Brand voice: [BOLD / EDUCATIONAL / PREMIUM / FRIENDLY / DIRECT / CALM / FUN]
- Main offer: [OFFER]
- Main goal: [AWARENESS / LEADS / COMMUNITY / SALES / AUTHORITY]
- Avoid tone: [TOO SALESY / TOO GENERIC / TOO FORMAL / TOO CRINGE]

OBJECTIVE
Create a reusable social media copy system that helps the brand publish consistent, engaging, and useful content.

REQUIRED SECTIONS

01. PROFILE BIO
Create:
- 10 Instagram bio options
- 10 LinkedIn headline options
- 10 X/Twitter bio options
- 10 TikTok bio options
- CTA line options

02. CONTENT PILLAR COPY ANGLES
For each content pillar, create:
- 10 post ideas
- 5 hook styles
- 5 caption angles
- 5 CTA options
- 3 carousel concepts
- 3 reel concepts

03. HOOK BANK
Generate 100 hooks divided into:
- Educational hooks
- Contrarian hooks
- Story hooks
- Pain-point hooks
- Transformation hooks
- Data/result hooks
- Curiosity hooks
- Authority hooks
- Soft-sell hooks
- Community hooks

04. CAPTION FORMULAS
Create caption templates for:
- Educational post
- Carousel post
- Before/after post
- Personal story
- Product explanation
- Case study
- Client result
- Behind the scenes
- Opinion post
- Announcement
- CTA post
- Community question

05. CAROUSEL COPY
Create 10 carousel structures.
For each:
- Slide 1 hook
- Slide 2 problem
- Slide 3 insight
- Slide 4 framework
- Slide 5 example
- Slide 6 takeaway
- Slide 7 CTA

06. REEL/TIKTOK SCRIPT
Create 10 short video scripts.
For each:
- Hook
- Scene direction
- Voiceover
- On-screen text
- CTA
- Suggested duration

07. CTA BANK
Generate CTAs for:
- Comment
- Save
- Share
- DM
- Join waitlist
- Book a call
- Visit website
- Download
- Subscribe
- Buy
- Ask a question

08. HASHTAG STYLE
Create:
- Branded hashtag ideas
- Niche hashtag groups
- Campaign hashtag ideas
- Rules for hashtag usage

09. COMMENT REPLY STYLE
Create example replies for:
- Praise
- Criticism
- Question
- Price inquiry
- Collaboration inquiry
- Confused audience
- Negative comment
- Lead asking for details

10. CONTENT CALENDAR COPY
Create a 30-day content plan with:
- Date/day
- Content pillar
- Post format
- Hook
- Caption summary
- CTA

OUTPUT REQUIREMENTS
- Make it platform-appropriate
- Keep copy short and readable
- Avoid generic AI wording
- Avoid overused phrases
- Make it sound human
- Make the system reusable for daily content production

You are a senior UX writer and product copywriter.

Create a complete UI microcopy system for:

PRODUCT INFO
- Product name: [PRODUCT NAME]
- Product type: [SAAS / DASHBOARD / MOBILE APP / MARKETPLACE / AI TOOL / CMS / ERP]
- Target users: [TARGET USERS]
- Brand voice: [CLEAR / FRIENDLY / PREMIUM / DIRECT / CALM / PROFESSIONAL / PLAYFUL]
- Main user goal: [WHAT USERS WANT TO DO]
- Product complexity level: [SIMPLE / MODERATE / COMPLEX]
- Avoid tone: [TOO TECHNICAL / TOO CASUAL / TOO CORPORATE / TOO SALESY]

OBJECTIVE
Create clear, helpful, and consistent UI microcopy that improves user experience across the product.

REQUIRED SECTIONS

01. UX WRITING PRINCIPLES
Define 5–7 writing principles:
- Clarity
- Brevity
- Action-oriented language
- Human tone
- Helpful error recovery
- Consistent labels
- Trust-building copy

02. NAVIGATION LABELS
Create labels for:
- Dashboard
- Workspace
- Projects
- Tasks
- Calendar
- Messages
- Files
- Settings
- Billing
- Team
- Reports
- AI Assistant

03. BUTTON COPY
Create button labels for:
- Primary action
- Secondary action
- Cancel
- Save
- Delete
- Archive
- Publish
- Invite
- Export
- Import
- Continue
- Back
- Retry
- Upgrade
- Contact support

04. EMPTY STATES
Write empty state copy for:
- No projects
- No tasks
- No messages
- No files
- No search results
- No team members
- No reports
- No notifications
- No connected apps
- No AI suggestions yet

Each empty state should include:
- Title
- Description
- CTA button

05. ERROR MESSAGES
Write helpful error messages for:
- Login failed
- Network error
- Form validation
- Payment failed
- Permission denied
- File upload failed
- Data not found
- Server error
- Invalid link
- Session expired

Each error message should include:
- Short title
- Clear explanation
- Recovery action

06. SUCCESS MESSAGES
Write success messages for:
- Account created
- Settings saved
- File uploaded
- Invite sent
- Project created
- Payment successful
- Data synced
- Message sent
- Export completed
- Workflow published

07. ONBOARDING COPY
Create:
- Welcome screen
- Setup checklist
- First project prompt
- Invite team prompt
- Connect tools prompt
- AI assistant introduction
- Completion message

08. MODAL COPY
Create copy for:
- Delete confirmation
- Archive confirmation
- Publish confirmation
- Invite member
- Upgrade plan
- Export data
- Import data
- Unsaved changes warning

09. TOOLTIP COPY
Create short tooltips for:
- Dashboard metrics
- Workspace switcher
- Role permissions
- AI suggestions
- Data sync
- Notifications
- Billing status
- Export button
- Privacy setting

10. AI ASSISTANT COPY
Create copy for:
- AI greeting
- Suggested prompts
- Loading state
- Thinking state
- Error response
- Permission request
- Completed task response
- Clarifying question style

OUTPUT REQUIREMENTS
- Clear and practical
- Short enough for UI
- Friendly but not childish
- Helpful without overexplaining
- Consistent with brand voice
- Ready for product implementation

You are a senior brand strategist and pitch copywriter.

Create a complete brand messaging and pitch system for:

BRAND INFO
- Brand name: [BRAND NAME]
- Industry: [INDUSTRY]
- Product/service: [WHAT THE BRAND DOES]
- Target audience: [TARGET AUDIENCE]
- Main problem: [PROBLEM]
- Main solution: [SOLUTION]
- Main differentiation: [WHY THIS BRAND IS DIFFERENT]
- Business model: [HOW IT MAKES MONEY]
- Brand voice: [PREMIUM / DIRECT / VISIONARY / PRACTICAL / FRIENDLY / TECHNICAL]
- Pitch audience: [CUSTOMERS / INVESTORS / PARTNERS / INTERNAL TEAM]

OBJECTIVE
Create a messaging system that clearly explains the brand, why it matters, and why people should trust it.

REQUIRED SECTIONS

01. ONE-LINE DESCRIPTION
Create 10 options that explain the brand in one sentence.

02. ELEVATOR PITCH
Create:
- 10-second pitch
- 30-second pitch
- 60-second pitch
- 2-minute pitch

03. PROBLEM STATEMENT
Write:
- Emotional problem
- Practical problem
- Business problem
- Market problem

04. SOLUTION STATEMENT
Write:
- Simple explanation
- Product-focused explanation
- Business-focused explanation
- Visionary explanation

05. DIFFERENTIATION
Create:
- Why us
- Why now
- Why this approach
- Why customers should switch
- Why competitors are incomplete

06. AUDIENCE-SPECIFIC MESSAGING
Write messaging for:
- First-time visitors
- Busy business owners
- Technical users
- Non-technical users
- Investors
- Partners
- Internal team

07. PITCH DECK COPY
Create copy for:
- Cover slide
- Problem slide
- Solution slide
- Product slide
- Market slide
- Business model slide
- Traction slide
- Team slide
- Roadmap slide
- Ask slide

08. OBJECTION HANDLING
Write answers for:
- Why should I trust this?
- Is this too expensive?
- Why not use existing tools?
- Is this hard to implement?
- What makes this different?
- What if I am not technical?
- How long does setup take?
- Is my data safe?

09. CTA SYSTEM
Create CTA options for:
- Website
- Pitch deck
- Sales call
- Social media
- Email
- Product onboarding
- Investor outreach

10. FINAL BRAND MESSAGE
Create one polished final messaging set:
- Tagline
- One-liner
- Value proposition
- Elevator pitch
- Website hero copy
- CTA