Master Brand Voice Prompt

#Prompt siap copy

You are a senior brand strategist, copywriter, and tone-of-voice designer.

Create a complete copywriting and tone of voice system for the following brand:

BRAND INFO
- Brand name: [BRAND NAME]
- Industry: [INDUSTRY]
- Product/service: [WHAT THE BRAND DOES]
- Target audience: [TARGET AUDIENCE]
- Brand positioning: [HOW THE BRAND WANTS TO BE KNOWN]
- Brand personality: [PREMIUM / FRIENDLY / BOLD / CALM / EXPERT / PLAYFUL / FUTURISTIC / TRUSTWORTHY]
- Desired customer feeling: [WHAT THE AUDIENCE SHOULD FEEL]
- Avoid tone: [TOO SALESY / TOO CORPORATE / TOO CHILDISH / TOO TECHNICAL / TOO HYPE / TOO DRY]
- Main offer: [CORE OFFER]
- Main pain point solved: [CUSTOMER PROBLEM]
- Main transformation: [BEFORE → AFTER]

OBJECTIVE
Create a complete verbal identity system that makes the brand sound consistent across website, social media, ads, product UI, emails, pitch decks, and customer communication.

REQUIRED SECTIONS

01. BRAND VOICE SUMMARY
Define the brand voice in 3–5 words.
Example:
- Clear
- Confident
- Helpful
- Premium
- Human

For each trait, explain:
- What it means
- How it sounds
- What to avoid

02. BRAND PERSONALITY
Define:
- If the brand were a person, how would it speak?
- What kind of energy should it have?
- What kind of relationship should it build with the audience?
- What should people remember after reading the brand copy?

03. TONE SCALE
Create a tone scale for different situations:
- Website headline
- Product explanation
- Social media caption
- Error message
- Customer support
- Sales page
- Investor pitch
- Educational content

For each, define:
- Tone level
- Example sentence
- Do/don’t rule

04. MESSAGING PILLARS
Create 4–6 messaging pillars.
For each pillar, include:
- Pillar name
- Core message
- Audience pain point
- Brand promise
- Example headline
- Example caption
- Example CTA

05. VALUE PROPOSITION
Create:
- One short value proposition
- One medium value proposition
- One detailed value proposition
- One emotional version
- One practical version
- One premium/business version

06. TAGLINE OPTIONS
Generate:
- 10 short taglines
- 10 premium taglines
- 10 practical taglines
- 10 bold taglines
- 10 emotional taglines

Taglines should be:
- Memorable
- Short
- Brand-relevant
- Not generic
- Not cliché

07. HEADLINE SYSTEM
Create headline formulas for:
- Website hero
- Feature section
- Problem section
- Benefit section
- Social media post
- Ad creative
- Email subject
- Pitch deck cover

For each formula, include:
- Structure
- Example
- When to use it

08. COPY EXAMPLES
Write sample copy for:
- Website hero section
- About section
- Feature section
- CTA section
- Social media bio
- LinkedIn post
- Instagram carousel cover
- Email intro
- App onboarding message
- Error message
- Success message
- Empty state message

09. MICROCOPY SYSTEM
Create microcopy examples for:
- Buttons
- Forms
- Search field
- Empty states
- Loading states
- Success messages
- Warning messages
- Error messages
- Tooltips
- Upgrade prompts
- Confirmation modals

10. DO AND DON’T
Create a tone of voice rule table:
- Say this
- Not this
- Why
- Better alternative

11. WORD BANK
Create:
- Words to use often
- Words to use carefully
- Words to avoid
- Phrases that fit the brand
- Phrases that do not fit the brand

12. BRAND STORY
Write:
- Short brand story
- Founder-style story
- Customer-focused story
- Pitch deck version
- Social media bio version

OUTPUT STYLE
- Practical
- Specific
- Not generic
- Ready to use
- Clear examples
- No vague branding jargon
- Make the voice feel unique to the brand

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Sumber pembelajaran: Copywriting & Tone of Voice Prompts. Resource ini adalah versi reusable; penjelasan dan konteks belajarnya tetap berada di Classroom.